Aris Georgiadis is a Director at MSLGROUP in Chicago and a former journalist and editor with 20 years of experience with print and online trade and business publications. His nose for news and keen understanding of what reporters and editors are looking for in a story makes him invaluable at training clients to prepare messaging and anticipate the hard questions.
Aris brings his expertise to MSL as its Editorial Director and leads content development for the agency’s professional services practice and corporate clients that include financial services, food and beverage, infrastructure solutions and healthcare. In addition, he helps design and execute media strategy for a number of clients.
At MSL, he uses his journalistic insights to help craft, plan and execute the content strategy and social media thinking, winning a PRWeek award for the agency’s integrated newsroom model. He introduced and develops long-form, high-impact stories that deliver deeper insights into the client’s business by showcasing its capabilities to enhance the client’s reputation. He develops each story and video with an eye toward a unified approach through earned and owned media, thought leadership, employee communications and social sharing.