Vice President, Managing Director
A seasoned public relations executive, Nicole specializes in media training, message development and reputation management. Nicole helps lead the media training team at Qorvis MSLGROUP. She has trained hundreds of media spokespersons and top-level executives, including corporate CEOs, presidents of non-profit organizations and trade associations, and directors of government agencies as well as foreign leaders and elected officials. She utilizes techniques to teach her clients to take control of every media situation.
She has helped her clients prepare for interviews with The New York Times, CNN, Bloomberg and the Washington Post, to name a few. Her media training clients have included the Pew Research Center, the Centers for Disease Control and Prevention, Cisco, The New York City Partnership for a Healthier City and USDA.
Nicole also has extensive experience launching new brands and products across multiple industries including food and beverage, telecommunications and media.
For Beam Global Spirits & Wine, Nicole led the corporate social responsibility programming and focused on corporate communications in addition to working on behalf of Beam Global’s portfolio of brands. Additionally, she helped Sprint enhance its reputation as an environmental leader in the wireless telecom industry and launch environmentally-friendly products, helping Sprint catapult to the #6 spot for the 2010 Newsweek Green Rankings.
Nicole helped the Al Jazeera America news channel launch to U.S. audiences. She led the acquisition announcement and worked through the channel’s launch to raise awareness of its talent and programming. Her work on behalf of Al Jazeera was recognized with the PR News Platinum Award for financial communications campaign of the year.