Executive Vice President
Rich joined Qorvis MSL in June 2004 and designed the Qorvis MSL state-of-the-art media relations training studio in the company’s Washington, D.C. office, where clients can become better prepared to “meet the press” and communicate their message through broadcast and print media. Rich also is considered a top democratic political analyst and can be seen regularly as a contributor and debater on FOX News, MSNBC and CNN.
Rich leads the media relations team at Qorvis MSL, helping clients take complex policy matters and turn them into issues that affect “real” Americans on a daily basis. Approximately 15 years ago, media 0was driven by what took place on the floor of the U.S. Senate and House; it is now often driven by political talk shows. Rich has experience working in both arenas.
Before joining the Qorvis MSL team, Rich served more than six years as a top policy and communications advisor to U.S. Senator Mary L. Landrieu (D-LA), where he was her principal speech writer, debate coach and media trainer. After helping Sen. Landrieu win the closest Senate election in 1996, Rich joined her team on Capitol Hill as communications director. In 2002, Rich was one of the architects who helped design Sen. Landrieu’s re-election campaign strategy and oversaw both earned and paid media efforts.
Prior to Sen. Landrieu’s first Senate campaign in 1996, Rich spent nearly 15 years in the broadcast industry. He was an award-winning news reporter and anchor for television stations in Louisiana, Illinois and Iowa. Rich served as the executive producer and anchor for the launch of two very successful morning news programs in Louisiana. He was one of the toughest media questioners and often challenged credentials in political debates, including those of David Duke in the 1991 governor’s race. That same year Rich was nominated for two regional Emmy Awards for a documentary on homelessness and was a finalist for the Livingston Foundation award for Best Young Journalist in America in 1992 at age 30.